The paradigm shift of mass customisation research

Industrial manufacturing is a core component of nation’s economic wealth. It driven by technology, and its paradigm has shifted from craft production to mass lean customisation (MC). We identify how emerging technologies offer new way shift MC research focusing on the scientific communities that have been driving research, changes in throughout years, technological advances influence future trends MC. then paradigms. analyse 1,947 papers 1992 2019 discover attention perspectives themes using topic modelling. Our result indicates was explained terms business marketing strategy (BMS) operations management (OM), accordance with development. In BMS, topics moved demand uncertainty industry transformation. OM, changed assembly line for product differentiation additive manufacturing. discuss agenda according computer-aided design, manufacturing, machine learning, identification technologies, virtual reality, human–robot collaboration. Not only researchers but practitioners policymakers can utilise our approach formulate strategies considering technologies.